Team Forces Raises £12 Million & Completes Brand Transition

Team Forces is celebrating a major milestone, having raised over £12 million in sponsorship and donations during the last 12 years.

At the same time, Team Forces renamed the charitable element of its organization from the ‘Team Army Sports Foundation’ to the ‘Team Forces Foundation’. According to Team Forces, the transition better aligns all aspects of its brand with a more diverse operating model.

Endorsed by the UK MoD, Team Forces raises funds from sponsorship and donations made by defense sector companies in order to deliver social impact across the armed forces community through the power of sport, challenge and adventure. These activities are believed to be critical to the morale, motivation, health and wellbeing of the UK’s Armed Forces and provide a rewarding, transformative experience.

Some recent examples of Team Forces supported activities include Captain Preet Chandi MBE, known as ‘Polar Preet’, who broke two Guinness World Records in Jan 2023 including the longest solo unsupported one-way polar ski journey by anyone in history. As well, on 19th May 2023, 43-year-old British Army Gurkha veteran Hari Budha Magar stood victorious atop the world’s tallest mountain as the first ever double above the knee amputee to scale Everest.

In addition to these larger expeditions, Team Forces allocates funds to over 80 different sporting activities annually that would otherwise receive limited funding. Team Forces support enables a wide participation across the armed forces community, benefitting an estimated 15,000 serving members, veterans, cadets and families.

Originally set up to fund Army sport, the reach of Team Forces has increased considerably over the years and now encompasses all three services and military related social impact programs, as well as funding challenging and adventurous activities. The revised brand structure reflects that evolution.

Major General Lamont Kirkland CBE, Team Forces CEO, said: “My small team works exceptionally hard to source funds for our charity from our defense industry clients so having raised over £12 million is a hugely significant achievement for all of us here at Team Forces. We now have a considerable portfolio of defense suppliers all benefitting from the social value that Team Forces delivers that in return, enables members of the armed forces community to participate in funded sporting, challenge and adventure activities. Well done to my team and thank you to our clients who have placed their trust in us, to date.”

He added: “At the same time, we’ve completed our brand transition to align all aspects of our organization to our ‘Team Forces’ brand identity. With our charitable arm under the new banner of the ‘Team Forces Foundation’ we will continue to grow whilst continuing to deliver best value to our clients and I look forward to our next major milestone being achieved.”